The Lopez Achievement Awards (LAA) aim to recognize and reward outstanding team or individual achievements that are exemplary in nature, contribute to business objectives and exemplify the Lopez Group values.
ABS-CBN is part of the Lopez Group of companies, and I was given the responsibility to create a compelling case study video submission for the Mcdo Bonfries and Uniliver Story Studio. Both entries proudly won the awards for the categories it was submitted to.
In 2018, in collaboration with McDonald's Philippines, ABS-CBN introduced "McDo BonFries." This promotional campaign encouraged schools to compete for free fries by generating the loudest tweet cheers. Through Twitter Amplify, we provided fans with exclusive performance clips and timely reminders to tweet their school's official hashtag.
The success of our video was reflected in winning the award, which validated our ability to craft compelling content that resonates with the audience and conveys the desired message effectively.
Uniliver Story Studio is a creative content and data-monitoring unit, designed to give audiences the kind of content they wanted on the platforms they enjoyed. Pushing the frontier on content innovation, we created stories that were relevant to the target audience, how-to’s, news-based, entertainment-related, and everything in beween.
